Volvo FH launch receives awards in advertisement contest
Volvo Trucks has received two awards in the prestigious Epica 2012 advertisement contest for the launch of the new Volvo FH.
The awards were received in the two categories "Automotive & Accessories" with the Ballerina Stunt and "Automotive Interactive" for the launch site on eBay.
"It feels great to be recognized for our campaign. The Ballerina Stunt and the eBay auction were two elements in the launch that represented a new way for us to communicate, generating great publicity and reaching out to a wider audience," says Per Nilsson, Director Public Relations Volvo Trucks.
The Epica Awards were created in 1987. They represent a wide range of communication disciplines including ads, Press, PR and Interactive and Integrated Campaigns. In 2012 the awards were judged by journalists representing the trade press from more than 30 countries.
Volvo Trucks opens new Truck Center in Bosnia
Volvo Trucks has opened a Volvo Truck Center in Banja Luka, Bosnia. The new facility, with a modern workshop of more than 1000 m², will contribute to the company's increased presence in the northern Adriatic region.
"With these new premises we want to give our customers even better access to our products and services and strengthen our position as the market leader in the area," says Tom Jörning, Managing Director of Region Central East.
The new Volvo Truck Center will provide customers with the full range of Volvo products and services, including sales of both new and used trucks. The facility will be Volvo Trucks' 15th service point in the Adriatic area and the 3rd in Bosnia.
Record-high participation in VISTA 2012-2013
Final registration figures show record-high interest and participation in VISTA 2012-2013, Volvo Trucks' and Volvo Buses' world championships for service and workshop personnel.
When registrations for VISTA 2012-2013 were finalised, more than 17,000 people in 4,490 teams had signed up, making it the biggest in the competition's 55-year history.
"This really shows the level of engagement and pride many of our employees have in their work, and it's reflective of their continuous drive to improve their skills and knowledge," says Johanna Lundberg, Director Technical Training. "The reason why VISTA is so popular, and keeps getting bigger, is because it's such a fun and effective way of learning and developing new skills."
The record increase of more than 3,000 participants above the previous record can be seen worldwide, with Latin America, Asia and the Nordics, the three biggest regions, each registering more than 2,000 participants and surpassing their targets.
The first part of the competition, which consists of three rounds of theoretical questions, takes place from September 2012 to January 2013. The winning teams will then qualify for the local semi-finals. All in all, 32 teams from the original 4,490 teams will compete in the World Final in Volvo's hometown of Gothenburg, Sweden in June 2013.
The first new Volvo FH sold at a record price on eBay
Going once, going twice – sold! The eBay charity auction for the first new Volvo FH to roll off the production line was a true success. The winning bid of 150,000 Euro greatly exceeds the market price. All proceeds will go to the Star for Life programme.
The winning bid was placed by Jean-Pierre Ducournau, founder of Ducournau Transports in France, with a fleet of more than 300 Volvo trucks. He is now the proud owner of the first new series-built FH - a visibly unique special-edition truck with an exclusive 'number one' emblem on the front.
"I am so pleased to have won this auction. Already in the mid-seventies, I was first in the south of France with owning the first Volvo F12 truck, and for several decades I have been supporting different charity auctions," says Jean-Pierre Ducournau.
The auction web site attracted almost 165,000 visitors. All told, 35 bidders from all over Europe placed more than 95 bids for the first new Volvo FH during the ten-day eBay auction. It was clear from the outset that the winning bid would be high, since the market price was passed after just one day.
"We are incredibly proud that so many people were willing to pay so much money for the first new Volvo FH. This says a lot, not only about the truck's worth as a one-off collector's item but also about its appeal as a whole," says Claes Nilsson, President of Volvo Trucks.

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